Olympics Bid

Editorial | Brand Guidelines

Project Overview

As part of the bid to host the Olympics in Gujarat, I worked on creating a complete design language that could be used across all future communication. This included building a clear and usable brand guideline that would support everything from social media creatives to print applications.

The Brief

Create a clear design language for the Gujarat Olympics bid and document it through brand guidelines that could be easily followed across future communication.

My Role

I worked on developing the design language and brand guidelines, shaping the visuals and structuring the guide through multiple rounds of feedback with the team.

Approach & Thinking

Studied multiple brand guidelines to understand what information is essential and how it should be presented

Built a visual system that could be directly picked up and used for future creatives

Designed the brand guide as a practical reference, with clear examples showing how the system can be used

Studied multiple brand guidelines to understand what information is essential and how it should be presented

Built a visual system that could be directly picked up and used for future creatives

Designed the brand guide as a practical reference, with clear examples showing how the system can be used

Studied multiple brand guidelines to understand what information is essential and how it should be presented

Built a visual system that could be directly picked up and used for future creatives

Designed the brand guide as a practical reference, with clear examples showing how the system can be used

01

Studied multiple brand guidelines to understand what information is essential and how it should be presented

02

Built a visual system that could be directly picked up and used for future creatives

03

Designed the brand guide as a practical reference, with clear examples showing how the system can be used

Outcome

After exploring and refining multiple ideas, the final brand guide came together as a clear and practical tool. It successfully captured the intended design direction and could be easily used as a reference for creating future communication.