Diageo

Editorial | Booklet

Project Overview

As part of Diageo's Spirit of Progress initiative, I designed a printed report focused on their CSR activities. The report was created in a pamphlet-style format, with an outer envelope and multiple individual pages inside, each carrying specific information.

The Brief

The brief was to design a print report that clearly communicated Diageo's CSR initiatives, making key information and numbers easy to read while staying aligned with the brand's visual language.

My Role

I worked on the design of the entire booklet, including layout planning, visual hierarchy, and placement of content across multiple pages within the envelope format.

Approach & Thinking

Designed within a narrow page format, balancing content, numbers, and imagery to keep the layouts clear and readable

Highlighted key numbers and data points so the report could be easily skimmed

Followed the brand's visual language throughout the booklet

Designed within a narrow page format, balancing content, numbers, and imagery to keep the layouts clear and readable

Highlighted key numbers and data points so the report could be easily skimmed

Followed the brand's visual language throughout the booklet

Designed within a narrow page format, balancing content, numbers, and imagery to keep the layouts clear and readable

Highlighted key numbers and data points so the report could be easily skimmed

Followed the brand's visual language throughout the booklet

01

Designed within a narrow page format, balancing content, numbers, and imagery to keep the layouts clear and readable

02

Highlighted key numbers and data points so the report could be easily skimmed

03

Followed the brand's visual language throughout the booklet

Outcome

The final booklet presented detailed information in a clear and approachable way. I also coordinated directly with the client during content revisions, handling updates smoothly while maintaining the overall design structure.