Timex

Timex

Timex

Social Media Posts

Project Overview

Project Overview

Timex is a global watch brand. I worked on their social media creatives for over two years, creating designs for monthly campaigns and special collaborations, including IPL content for their partnership with Gujarat Titans.

Timex is a global watch brand. I worked on their social media creatives for over two years, creating designs for monthly campaigns and special collaborations, including IPL content for their partnership with Gujarat Titans.

The Brief

The Brief

The brief was to create engaging social media content for Timex’s monthly campaigns while maintaining a consistent brand identity across changing themes and promotions.

The brief was to create engaging social media content for Timex’s monthly campaigns while maintaining a consistent brand identity across changing themes and promotions.

My Role

My Role

I worked on designing social media creatives across campaigns, adapting the visual direction each month while keeping the overall brand tone consistent.

I worked on designing social media creatives across campaigns, adapting the visual direction each month while keeping the overall brand tone consistent.

Approach & Thinking

01
Adapted the design style across different monthly campaign themes while maintaining consistency with the brand
02
Created IPL-themed creatives for the Gujarat Titans collaboration, matching the energy and pace of the tournament
03
Balanced product-focused communication with visually engaging layouts for social media
01
Adapted the design style across different monthly campaign themes while maintaining consistency with the brand
02
Created IPL-themed creatives for the Gujarat Titans collaboration, matching the energy and pace of the tournament
03
Balanced product-focused communication with visually engaging layouts for social media
01
Adapted the design style across different monthly campaign themes while maintaining consistency with the brand
02
Created IPL-themed creatives for the Gujarat Titans collaboration, matching the energy and pace of the tournament
03
Balanced product-focused communication with visually engaging layouts for social media

01

Adapted the design style across different monthly campaign themes while maintaining consistency with the brand

02

Created IPL-themed creatives for the Gujarat Titans collaboration, matching the energy and pace of the tournament

03

Balanced product-focused communication with visually engaging layouts for social media

Outcome

The work helped maintain a fresh and consistent social media presence across campaigns over a long period of time. The changing themes allowed me to explore different visual directions while still staying aligned with the brand identity.

Illustration by me | AI-assisted animation

Illustration by me | AI-assisted animation

Illustration by me | AI-assisted animation

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