House of Marley

Social Media Posts

Project Overview

House of Marley is an audio brand inspired by Bob Marley. I worked on setting up the visual tone for their Indian Instagram page, starting from the very first post.

The Brief

The goal was to build a clear and consistent visual language for the Indian social media page, while staying aligned with House of Marley's global Instagram presence. The content needed to feel on-brand, recognisable, and relevant for the Indian market.

My Role

I handled the visual direction and design for the Instagram page, creating posts that would define the brand's look and feel going forward.

Approach & Thinking

Set a strong visual tone from the first post, since the page was being launched from scratch

Stayed consistent with the brand's font and colour guidelines

Took cues from the global page while shaping a clear, creative language for the Indian account

Set a strong visual tone from the first post, since the page was being launched from scratch

Stayed consistent with the brand's font and colour guidelines

Took cues from the global page while shaping a clear, creative language for the Indian account

Set a strong visual tone from the first post, since the page was being launched from scratch

Stayed consistent with the brand's font and colour guidelines

Took cues from the global page while shaping a clear, creative language for the Indian account

01

Set a strong visual tone from the first post, since the page was being launched from scratch

02

Stayed consistent with the brand's font and colour guidelines

03

Took cues from the global page while shaping a clear, creative language for the Indian account

Outcome

The visual language helped establish a strong foundation for the Indian page. The client appreciated the work multiple times and found it easy to understand and follow the design direction once it was set, making future content smoother and more consistent.