AI Brand & Website Concept

AI Work | Website Design | Branding

Project Overview

EcoThread is an experimental sustainability-focused fashion brand concept created using a mix of AI tools and creative direction. The project explored how AI could support different stages of a branding and website workflow, from ideation and copywriting to visuals and motion.

The Brief

The goal was to experiment with an AI-assisted creative workflow by building a fictional brand identity, landing page, and supporting social media assets from scratch.

My Role

I handled the research, concept development, prompt direction, visual decisions, and overall creative flow of the project while using different AI tools across each stage of the process.

Approach & Thinking

Developed the brand concept, tone, and creative direction through research, ideation, and prompt building

Used different AI tools across the workflow to create the landing page, visuals, motion content, logo, and supporting social media assets

Refined outputs and design decisions throughout the process to maintain a consistent visual language across the project

Developed the brand concept, tone, and creative direction through research, ideation, and prompt building

Used different AI tools across the workflow to create the landing page, visuals, motion content, logo, and supporting social media assets

Refined outputs and design decisions throughout the process to maintain a consistent visual language across the project

Developed the brand concept, tone, and creative direction through research, ideation, and prompt building

Used different AI tools across the workflow to create the landing page, visuals, motion content, logo, and supporting social media assets

Refined outputs and design decisions throughout the process to maintain a consistent visual language across the project

01

Developed the brand concept, tone, and creative direction through research, ideation, and prompt building

02

Used different AI tools across the workflow to create the landing page, visuals, motion content, logo, and supporting social media assets

03

Refined outputs and design decisions throughout the process to maintain a consistent visual language across the project

Outcome

The project became an exploration of how AI tools can support creative workflows while still requiring strong direction, decision-making, and visual consistency. It also helped me better understand how different AI tools can work together across branding and digital design.